ABOUT
DOMESTIC SERVICES SPECIALIST
I’m Joanna Kur — though many people know me as Asia /ˈʌʃə/, the Polish nickname for Joanna. Originally from Poland, I moved to London in the early 2000s and began working in domestic services as a housekeeper. Over time, I found myself not only caring for households, but also helping them source reliable, trustworthy staff. That’s where the seeds of my business were planted.
After gaining a bachelor's degree in Furniture and Product Design in London Met, inspired by the values of social entrepreneurship, I went on to found Recommended Cleaners Limited in 2014, a company that operated successfully for over a decade. Today, I continue this mission under Joanna Kur Domestic Services Specialist, working as a sole trader providing bespoke support for my clients connecting a trusted network of skilled, self-employed domestic professionals to households of all shapes and sizes in London and beyond.