ABOUT
DOMESTIC SERVICES SPECIALIST
I’m Joanna Kur — though many people know me as Asia /ˈʌʃə/, the Polish nickname for Joanna. Originally from Poland, I moved to London in the early 2000s and began working in domestic services as a housekeeper. Over time, I found myself not only caring for households, but also helping them source reliable, trustworthy staff. That’s where the seeds of my business were planted.
After gaining a broad range of working experience across different sectors, alongside completing my bachelor’s degree and taking part in a postgraduate programme for young entrepreneurs, I was inspired by the principles of social entrepreneurship to establish Recommended Cleaners Limited in 2014. The company thrived for over a decade, built on trust, ethical practice, and long-term relationships. Today, I continue this work as a sole trader, applying the skills and insight developed over many years to support households and domestic professionals in a more personal, bespoke way.